Willem Jager

Chief Executive Officer

Willem (Bill) Jager believes in the power of solution-focused innovations and strong partnerships. Bill leads the ASI team in developing practical, step-ahead, end-to-end products for the electric motor industry from inception through to manufacturing.

A forward-thinking trailblazer, Bill has a knack for business strategy and the know-how to maximize partnerships for customer benefit. His business expertise spans inventing and revolutionizing electric energy solutions, guiding their transformation and development, and applying cutting-edge advancements in technology design for customers in multiple industries and applications.

Bill’s natural leadership is backed by a proven, global track-record bringing new technologies to market. He has achieved career success in both startup and corporate realms, applying his business aptitude to grow a company into its marketplace, maximizing the power of unique design, manufacturing excellence and market responsiveness.

Bill has a Bachelor of Applied Science, Engineering and Masters in Engineering from the University of Waterloo.

Claudia Demandt

Executive Vice President

Claudia Demandt has a natural talent for sales, marketing and people management. Keen on the electric motor business, Claudia is responsible for growing ASI’s sales and marketing divisions, as well as its management team.

Clearly able to envision the path forward from idea to opportunity, Claudia has proven skills in innovative management and a capacity to upgrade any business or team. Her demonstrated management and leadership skills are the foundation of ASI’s operational excellence.

Claudia’s believes that the management of an innovation-based business relies on being ready for what comes next, before it’s arrived. That focus aided Claudia in growing two startup enterprises, and their products, from concept to reality. Applying her creative business approach was key to sales success and in developing a productive, effective team.

Claudia studied business at the Conestoga College Institute of Technology and Advanced Learning in Kitchener, Ontario.

Jeremy Jager

Senior Vice President

Jeremy Jager views operation’s methodologies with a dual focus of big picture and small details. Responsible for ASI’s internal systems and procedures, his attention to detail ensures deliverables are on target and on time.

Smooth operations are the backbone of product and solution development. Jeremy’s deep understanding of operation’s management, organization and consolidation ensures ASI’s operational standards exceed industry expectations.

As electric motors continue to enter the mainstream, Jeremy’s capacity to hone in and focus optimizes ASI’s capacity to stay ahead of a shifting market. His practical business knowledge and operational experiences with electric vehicle motors benefited a number of companies through the last decade, improving both throughput and product quality of delivery.

Jeremy has a Bachelor of Applied Science, Mechanical Engineering from the University of Waterloo and a Masters of Business Administration from Wilfrid Laurier University.

Josh Wilson

Director Of Engineering & Strategic Programs

As the driving force behind systematized new product development as an integral piece of ASI’s DNA, Josh is spearheading the product development process and driving growth into ASI’s expanding markets such as Industrial Equipment, and Outdoor Power Equipment. 

Josh has a natural ability to assess large projects and break them into smaller pieces; allowing him to assign and empower his team to resolve logical portions of the project.  He then brings them together to combine all the pieces into a final, encompassing solution.  The result usually astounds customers. For Josh, elemental to new product development is adhering rigorously to standards for product verification.

Josh has a Bachelor of Science, Mechanical Engineering Technology from Milwaukee School of Engineering, Milwaukee WI.

Adam Micklin

Director of Sales – eMobility

Adam’s history of sales leadership includes positions within the highest tier component and complete bike brands of the cycling industry as well as President and active chairperson roles in the supplier trade associations for the past 12 years.

Having more than 30 years of leadership experience in the mobility – and specifically cycling – markets, Adam brings his skill of bridging an organization’s technical know how with the customer’s mission to enhance the user experience. Through exceptional communication, planning and team leadership Adam understands that success can only be achieved by having the entire organization focused on helping it’s partners be successful in satisfying their end customer’s expectations.

Michael Shelton

Director of Supply Chain

Michael is a problem solver and persuasive communicator with a reputation for being the Executive Leader to come to when a company needs to build or streamline their Supply Chain processes, enhance their ERP systems or optimize a set of business processes. With his key strengths in Lean Six Sigma, Import & Export Regulation and Vendor Performance Management including PEST Analysis, Michael is a sought after speaker at Supply Chain conferences, has written for SupplyPro Magazine and is a certified instructor teaching Supply Chain courses at several Ontario community colleges.

Mark Moran

Director of Operations

Mark brings over three decades of operations, quality and launch experience to the ASI team.  He has been successful leading quality teams winning the prestigious JD Power Quality Award and has been recognized for his efforts in diversity being awarded a coveted Global Diversity Award in manufacturing.

By providing the necessary tools for continuous improvement such as Six Sigma and Lean methods, the ASI team will be equipped to launch new products at best in class quality levels, meet daily/weekly/monthly business objectives while meeting or exceeding customer expectations.

Mark has a business degree from McMaster University in Hamilton, Ontario.